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Showing posts from November, 2020

Search Console or Google Web Master Tool

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  Search Console or Google Web master tool Google Search Console is a free service offered by Google that helps you monitor, maintain, and    troubleshoot your site's presence in Google Search results. You don't have to sign up for Search Console to be included in Google Search results, but Search Console helps you understand and improve how Google sees your site. Search Console offers tools and reports for the following actions: Confirm that Google can find and crawl your site. Fix indexing problems and request re-indexing of new or updated content. View Google Search traffic data for your site: how often your site appears in Google Search, which search queries show your site, how often searchers click through for those queries, and more. Receive alerts when Google encounters indexing, spam, or other issues on your site. Show you which sites link to your website. Troubleshoot issues for AMP, mobile usability, and other Search features. How to set up Google Search Console Sign

Important Google Algorithm Updates

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  Important Google Algorithm Update  To improve the quality of Google search results Google introduce Algorithm  Updates in the year 2011.Google appoint Matt Cutts for the functioning of the updates. The algorithm updates are:- 1.Google Panda Update/Google Farmer Update.  Panda updates are introduced against the content spamming. It is used to reduce content duplication,content spinning,thin page in search result, keyword stuffing etc.  In 2014 Google introduced Panda 4.0. Here Panda add as a permanent filter in Google. It will remove all content spamming automatically. 2.Google Penguin Update  It was introduced in 2012 against link spamming conducted by web masters. Some low quality websites appeared in higher position while searching because of link spamming. They will punished by penguin. Link spamming is due to the paid link sellers, link exchange, automated links, comment spamming, link spamming, wiki spamming and by increasing guest blogging.  On 2014 September Google introduced

SEO On Page Optimisation.

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  SEO On Page Optimisation Blog Creation We can create and manage our own blog with blogger. To create a blog we need to sign in to blogger,on the left, click the down arrow. Then click new blog.  Enter a name for our blog. Click next then choose a blog address or URL. Click save.  Snippet When we ask any question in google or search with any key word a special block of information may appear, which is known as a featured snippet.  It will contain an extracted summary of the answer from a web page, a link etc.  Title of the Blog The title should be the focusing key word.  There should not be any spelling mistakes or grammatical mistakes.  There should not be full small letters and full capital letters.  Charecters should be within 55-60. Pixel width is 512. SEO title should Impressive and Attractive.  If our SEO title is not given or our title is not acceptable by the Google, Google consider the H1 or H2.  There should be minimum 3 words in the title of SEO. Other wise it shown as erro

History and Evolution of SEO

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        History and Evolution of SEO During 1995 at Stanford University the students name Larry Page and Sergey Bring begins the story of Google for their project presentation as the subdomain of their university.  Later Google was officially launched in 1998. But it was not much popular at that time. Other search engines like yahoo etc. where popular. In the beginning stage of Google it will not provide results suddenly while searching. Only after 24 hours they provide our search results to the email.  On 2001 September 11 World Trade Centre was attacked by Islamist terrorist affiliated with Al-Qaeda. After the attack many people search about this incident in Google. While searching, Google cannot provide the enough information about the incident. Google consider this problem as a great issue and gather a meeting to solve this. In the official meeting the officials of Google ask that why Google can't provide efficient results while searching about World Trade Center? It is becaus